One aspect of social media that can be either positive or negative is the power it has to get people's attention. If you can get the attention of the social media world, you gain the power to communicate with those in higher circles. People now can virtually force themselves into relevance if they can succeed on social media.
I wrote once before about Dudeperfect. They are a perfect example of a group that creates irresistible content on a regular basis. Their success on social media has spilled over into real life results. They are now a force in the sports and advertising world. Many of their episodes now feature big products and big name stars. Because of their pull in the social media world, big people are paying attention to them. They have released videos with the the USA basketball olympic team, Seattle Seahawks, St. Louis Rams, Dallas Starts and other major sports organizations. They illustrate the pull of social media. I guess when you matter to Youtube, you matter to everyone else.
