Royals Reign in the Social Kingdom

 Sports and culture have always been connected. With the growth of technology and social media, that connection has become stronger and more apparent. What happens in sports affects the online world, and what happens online can have just as strong of an impact on sports. The climb of the Kansas City Royals to the world series has electrified MLB fans across the country. While late game heroics and gritty baseball have taken the spotlight, there is a parallel level of hype surrounding the team in the online world. 

     USAtoday reported that the hit song "Royals" by Lorde has been banned in San Francisco by some local radio stations until the series ends. Here's a fun example of the blending that happens between the sports and social worlds. In addition, the Royals' success has also brought to the public eye a YouTube video made before the season started, in which some Kansas City locals "prophetically" sing about the success of their team. While America will continue to love its underdog stories, the ways in which we engage and take in those stories will continue to change as quickly as the social media world does. 


Click Here to see the Original "Lorde" Video