I love looking at communication patterns and implications in the sports world. I especially enjoy seeing how sports and technology continue to merge together. If you are interested in sports and technology, I highly recommend the SportTechie.com. I get on this site and find myself clicking from article to article because there are so many interesting insights about how technology is being used in sports performance and sports marketing. Here's a link to a great article about the best teams at social media fan engagement in college football.
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